How do you break into the industry? What's the difference between directing a scene for a drama and a scene for a commercial? How do you deal with agency and client input? How do you tell a detailed and engaging story in such a tiny timeframe?
- Getting noticed
- Reading scripts
- Initial chat with agency
- Pitching - treatments and moodboards
- When the agency want to be more creative than the client
- Storyboarding
- The dreaded Pre Production Meeting (explaining your plans to the client) - Prep - including the ‘It’s the wrong plane’ moment
- Shoot - high pressure decision making, shooting story beats, acting for commercials - Director blind spots
- Editing
- Sound design
PROFILE OF PARTICIPANT
This workshop is designed for (actual or potential) directors, creatives and producers - anyone who wishes to expand their knowledge of the commercials director’s process in order to help them develop their skills and become successful in the industry.
Dates: September 12 - 13
Time: 9-18h
Regular price: 450 Eur
Early bird price: 299 Eur till September 1
If you buy package “Directing Commercial + Working with Actors” workshops , you pay 550 Eur.
ABOUT DOMINIC MURPHY
Dominic has directed hundreds of commercials - from low-fi realism to glossy beauty spots to cinematic epics. His first ever campaign won the coveted D&AD pencil, and further work for VW, Heinz, Sony, Virgin, Adidas and many others won countless awards including the Andy’s Grand Prix and two Gold Lions at Cannes.
He was named in Campaign magazine’s ’10 Hottest Directors in the World’. He worked with BBH, AMV, Ogivy and Mather, McCann, Pubilcis, Wieden+Kennedy, Fallen, Saatchi and Saatchi and more or less all the major international agencies.
Dominic’s work was renowned for combining expert storytelling with a level of authentic performance rarely seen in commercials. He worked with Brad Pitt, Carrie Fisher, David Beckham, Kate Moss and countless other top-level actors, celebrities and sportspeople.
Among many exploits on location, he’s filmed with tigers in downtown Joburg, elephants up a Thai mountain, the Morocco army in the scorching desert heat and bikini-clad models in the Icelandic winter. In the studio he’s created submarines at Pinewood, cruise ships in Mexico City, an arctic ice station in North London and dangled actors upside down in a replica of the Mir Space Station.
Dominic’s debut feature film White Lightnin’ premiered at Sundance and won multiple awards including Best Film and Best Actor at Mumbai IFF and Best Film at Dinard. Edinburgh IFF called it ‘jaw-dropping, a true original’, The Guardian called it ‘demented genius’. More details here.
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